LUXE COSMETICS

LUXE Cosmetics – Redefining Beauty for Lashes and Eyebrows

LUXE Cosmetics is a dynamic cosmetics brand that’s revolutionizing the world of lashes and eyebrows. In a market brimming with mascaras and lash lifts, LUXE Cosmetics boldly introduces itself with the compelling promise of “naturally longer, lifted, and fuller lashes and eyebrows.” Based in the vibrant heart of New York, LUXE has swiftly become a trailblazer in the realm of lash lifts.

The Challenge:

For those seeking the secret to achieving longer, lifted, and fuller lashes, the multitude of available treatments presented a perplexing dilemma. LUXE was already providing the most natural alternative to heavy mascaras and cumbersome lash lifts, but their message was not resonating as it deserved. This is where our partnership with LUXE came into play. After extensive consultations with the LUXE team, we embarked on a mission to address this challenge and amplify their voice.

The Strategy:

We delved deep into the founder’s journey, crafting a captivating narrative that detailed the birth of the LUXE brand. What inspired the concept? How did it set itself apart from other cosmetics brands? Armed with this narrative, we implemented strategies that involved influencer collaborations, boosting their presence on platforms like Instagram, and securing features in esteemed international publications. Our primary goal was to target top-tier media to showcase their unique story and exceptional products.

The Execution:

Our team meticulously constructed a narrative that encapsulated the essence of the LUXE brand. We executed comprehensive social media marketing campaigns, enhancing their Instagram profile, engaging in impactful influencer marketing, and securing coveted features for LUXE in renowned publications such as Forbes, Bloomberg, Yahoo, and Canadian Insider. We strategically targeted top-tier media outlets like Forbes to spotlight their narrative. Furthermore, our press releases, published in Bloomberg, Yahoo, and other reputable sources, acted as a catalyst, generating significant interest in LUXE products, notably the lashlift set.

The Results:

Our concerted efforts bore fruit, amassing an engaged audience that not only fueled an uptick in sales but also bolstered LUXE’s credibility. The editorial feature in Forbes, in particular, propelled them to new heights of recognition and trustworthiness. The press releases, designed to read like breaking news, effectively piqued the curiosity of a multitude of audiences, particularly in relation to their remarkable lashlift set. Our multifaceted approach, which harmonized influencer partnerships with strategic placements, worked seamlessly, leading to successful verification of LUXE’s social media channels.